amU employer brand
Context
“For Éloïse, a European calling is cultivated every day.” Ten portraits to embody a diverse university.
The second wave of Aix Marseille Université’s employer brand campaign, dedicated to its lecturer-researchers. The aim: to attract, retain and showcase the people who advance research and pass on knowledge, in France and across Europe.
Rather than showcasing the institution, the campaign shows people. The structure is systematic, “For [first name], [tagline]”, with a unique tagline tailored to each career path.
amU employer brand
7 visuals · scroll →
Three breaks
Low angles and a direct gaze at the camera, which give the subject confidence. Photos taken in real workplaces: lecture hall, lab facility, courtroom. Captured on the spot rather than posed.
Continuity
The colour range comes from the amU guidelines: five light-and-intense pairs, one per ambassador. A campaign that stays recognisable without being diluted.
