FrédéricEscalier.Art director · Graphic designer · Copywriter
Projects / Identity

Marseille Immunology Biocluster

ClientMarseille Immunology Biocluster
SectorImmunology, biotech
DisciplinesIdentity, Art direction, Web
DeliverablesArt direction, Identity, Web design, Editorial consulting, Production management
Marseille Immunology Biocluster

Context

MIB, where forces converge to drive the future.

The MIB, Marseille Immunology Biocluster, expresses a strong ambition: to take local expertise in immunology to the highest level and become the leading player in the field in Europe.

Bringing together major public and private R&D players, and backed by national and local institutions, the MIB aims to create new medicines in a key and highly competitive field: immunotherapy.

Logotype

Gallery

Marseille Immunology Biocluster

4 visuals · scroll →
Marseille Immunology Biocluster, visual 05
Marseille Immunology Biocluster, visual 06
Marseille Immunology Biocluster, visual 07
Marseille Immunology Biocluster, visual 08

Approach

A logotype with a simple line, for strong recognition and instant legibility. A bold violet and a tagline, “Where the future of immunology comes to life”, carry the identity from the website to social media.

Marseille Immunology Biocluster, visual 02
Marseille Immunology Biocluster, visual 03
Marseille Immunology Biocluster, visual 04