FrédéricEscalier.Art director · Graphic designer · Copywriter
Projects / Identity

Jouneau

ClientJouneau France
SectorHigh-end joinery and interiors
DisciplinesIdentity, Art direction, Print
DeliverablesBranding, Identity, Print, Positioning, Consulting
Jouneau

Context

High-end design and craftsmanship.

For 30 years, Jouneau, a family business from Brittany, has provided high-end joinery in wood, resin and aluminium, along with unique expertise in interior decoration.

The company wanted to accelerate its growth and move into the luxury sector. The brand identity was completely redesigned, opening the door to prestigious projects in France and abroad.

Jouneau, visual 01
Gallery

Jouneau

3 visuals · scroll →
Jouneau, visual 02
Jouneau, visual 03
Jouneau, visual 04

Approach

An identity between heritage and ambition: a monogram drawn like a seal, a deep gold, and printed materials crafted down to the last detail.