FrédéricEscalier.Art director · Graphic designer · Copywriter
Projects / Identity

Campus des transitions industrielles

ClientAix Marseille Université, Polytech Marseille
SectorHigher education, industry, decarbonisation
DisciplinesIdentity, Art direction
DeliverablesLogotype, Pictogram, Brand guidelines, Roll-up banner, Building banner, Flyer, Applications
Campus des transitions industrielles

Context

The time we save together.

The Campus des transitions is Aix Marseille Université’s hub for industrial decarbonisation skills, incubated at Polytech Marseille. It brings together university faculties, laboratories and businesses in a spirit of public–private co-creation.

Its purpose: to get the university, industry and the region talking, so they can build the skills for the transitions together. Three verbs carry its mission: raise awareness, train, support.

Gallery

Campus des transitions industrielles

6 visuals · scroll →
Campus des transitions industrielles, visual 06
Campus des transitions industrielles, visual 07
Campus des transitions industrielles, visual 08
Campus des transitions industrielles, visual 09
Campus des transitions industrielles, visual 10
Campus des transitions industrielles, visual 11

The starting point

“The only common enemy of universities and companies is the time lost by not talking to each other.” The identity takes its signature from this: the time we save together.

Campus des transitions industrielles, visual 01
Campus des transitions industrielles, visual 02

Approach

A simple sign, a bold orange and luminous gradients, designed to work as well on a 3-metre banner as on a conference screen, a magazine or a flyer.

Campus des transitions industrielles, visual 03
Campus des transitions industrielles, visual 04
Campus des transitions industrielles, visual 05